Araxá Esporte Clube SAF has gained an important partner for the 2026 season. Bem Brasil joins the black-and-white project as master sponsor, adding its strength to the work preparing Ganso for the Minas Gerais Second Division.
The partnership brings together two stories with deep roots in the city. Bem Brasil began its journey in Araxá, which remains central to its operations as the home of one of the company’s manufacturing plants. That connection will now also be represented on the pitch.
For the club, the arrival of its new sponsor reinforces the rebuilding process led by the SAF. The new management is laying solid foundations through long-term planning, governance, financial responsibility and a sporting structure designed to make Araxá competitive again.
Founded in 1958 and embraced by generations of supporters, Ganso plays its home matches at the Fausto Alvim Municipal Stadium. The return of professional football honors that history while preparing the club for a more sustainable, organized and community-focused future.
Supporting Araxá also expands Bem Brasil’s presence in sport. The company is already involved in initiatives across different competitions and platforms, including women’s volleyball, Brazilian football coverage and projects that preserve the history of the Brazilian national team.
By bringing together a brand born in the city and one of Araxá’s greatest sporting symbols, the partnership strengthens local identity and drives a new chapter for Araxá Esporte Clube SAF. Bem Brasil and Ganso now move forward together through a season of rebuilding, ambition and fresh challenges.
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